In the spring of 1978 Des Breau needed a job, so he started an apartment cleaning service in the building where he and his wife Dana lived. It was a straightforward routine. Breau would design, print and distribute flyers throughout the building and then wait for customers to call. This simple but effective scheme quickly became a success, and Breau soon realized that this combination of direct mail marketing together with his service (offering a wide range of house cleaning services) held a great appeal for busy homes.