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Askology is the Psychology of asking. It looks at all the touchpoints with prospects and donors and helps you to build a better connectivity with them. Askology will help you understand how your prospects and donors think, how they make decisions, and how to influence them to make the right choices. As research continues into Neuroscience, we continue to learn why people are acting and behaving the way they do and that 95% of all decisions are made in the subconscious mind.

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